The Business of Fashion: Not Owning Your Name
The Business of Fashion: Not Owning Your Name W hen I decided to study fashion design, I was never presented with the notion that I may have to sell my designer name. When lessons arose concerning the business side of fashion all talk was about brand image and recognition using well-known fashion designers as the example. As a designer or design student, you know top fashion brands like Calvin Klein , Donna Karan , Tommy Hilfiger , Emanuel Ungaro and a few other major designer names. However, did you know that these designers do not own their name/brand? Owning a Label is Expensive T here are hundreds, if not thousands, of fashion designers worldwide who work for design houses, own design houses or work as freelance designers. Those who become famous and start their own fashion lines have to keep in the back of their minds the possibility of selling their name. It sounds kind of crazy that a person would sell their name, however, running a design house that produces multiple line...